I love building marketing strategies that actually make sense, where paid media, content, email, and social work together instead of competing for attention. I’m known for bringing clarity to complex ideas, creating structure where it’s needed, and building strong, trust-based relationships with the clients and teams I work alongside.

Working between the French Riviera and the U.S. East Coast has shaped how I lead and communicate. Working across markets and time zones has strengthened my adaptability, sharpened my perspective and deepened my appreciation for true collaboration.

At the end of the day, I believe great marketing is not just about performance metrics. It’s about intention, alignment, and trust. When people feel connected to the strategy, growth follows naturally.

background

I discovered my passion for marketing as a teenager, creating digital fashion magazines and publishing new editions each month. What began as a creative outlet quickly evolved into a collaborative project. I recruited other creatives, grew a small online audience, and led the production process from concept to launch. That early experience eventually led me to serve as Editor in Chief and lead designer of my K–12 academy’s yearbook. This early love for collaboration, communication, and design led me to the University of Florida’s College of Journalism and Communications, where I earned a degree in journalism with a concentration in business marketing. Outside of my studies, I gained hands-on experience through marketing internships with Hilton Grand Vacations and Trimark Properties, as well as writing and editing roles with WUFT News and The Alligator newspaper.

After graduation, I moved to Charleston, South Carolina, where I supported marketing communications for luxury master-planned communities, boutique developments, and multifamily projects. In this role, I managed blogs, editorial calendars, email campaigns, websites, and social media content. Beyond my daily responsibilities, I found fulfillment in planning events and connecting with my colleagues and the local community as Chairman of the Charitable Contributions Committee. This experience became a powerful launch pad, teaching me the value of nurturing relationships, involving my team in local charity initiatives, and making an impact that extended far beyond my desk.

In 2020, I was honored to receive a Silver Award from the In-House Agency Forum for Kiawah River’s email newsletter and a Gold Award from the American Advertising Federation for Kiawah River’s blog. These achievements remain some of my proudest moments, as they highlight my passion for content and email marketing, while also reflecting the knowledge, experience and support I received from my team early in my career.

In 2021, I transitioned into the agency world as a Digital Marketing Specialist at Cyberwoven. I managed email and social media marketing campaigns for a variety of B2B and B2C clients, and grew my role into Marketing Account Manager, where I maintained a portfolio of 15 clients varying in industries including healthcare, banking, beverages, higher education and more. I enjoyed the chance to collaborate with internal teams and clients while becoming more responsible for overseeing the marketing strategies and implementation of campaigns. Through this role, I helped strategically navigate clients’ business goals and identify new opportunities to increase the impact of their digital marketing campaigns.

Now, I am a Senior Marketing Manager at LAIRE digital agency, where I get to build relationships and fine-tune marketing strategies for clients around the world. My favorite part is seeing clients get excited when marketing takes their business to the next level. Working remotely from France, I love collaborating with a global team and connecting with people from different industries and cultures – it keeps every day interesting and full of new ideas!

If you are interested in connecting with me, you can visit my contact page, email me directly at kelseyevelyn1@gmail.com or add me on LinkedIn. Cheers!